Both? Yep. We Planned for That.

CRM for Pool Companies. Residential. Commercial. Your CRM Should Be Ready for Both.

A homeowner calls because their pool has suddenly turned a very concerning shade of green. Five minutes later, a property manager needs service at one of their communities, and another customer wants an estimate for new equipment. Meanwhile, appointments need scheduled, recurring service needs handled, and someone wants to know what you replaced two summers ago. Ahhh, pool season. So relaxing. LinearCRM is a CRM for pool companies that keeps customers, conversations, service, and history together, with B2B and B2C capabilities built for both sides of your business.

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We Built the CRM We Wished Existed. You're Welcome.

One Price. Every Feature.

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No starter tier. No enterprise maze. Get the whole CRM without paying extra every time you discover a feature you actually need.

15 Minutes. You're Basically Ready.

Our Setup Wizard gets you configured without an implementation project, expensive consultant, or engineering degree. Follow the steps and get to work.

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Everything Together. Finally.

Calls, forms, chats, appointments, proposals, contracts, photos, tickets, payments, and activity live together on the customer record. One timeline. One source of truth.

The Customer Remembers Exactly What You Did Three Summers Ago. Good Thing LinearCRM Can Too.

Pool customers have a funny way of keeping things interesting. You open the pool. You maintain it all summer. Something breaks. Equipment gets replaced. Maybe there's a repair, an upgrade, or a renovation somewhere along the way. Then you close everything up, winter happens and suddenly it's spring again. Well, that was fast. A CRM for pool companies keeps conversations, service history, estimates, photos, documents, invoices, and payments connected to the customer, so when pool season comes back around, your team doesn't have to start from scratch.

Commercial pool customers bring a whole different relationship into the same business. A homeowner may have one property, one pool, and years of recurring service. A commercial account could be a hotel, apartment community, HOA, fitness facility, or property manager with multiple contacts, locations, contracts, and ongoing service needs. LinearCRM gives pool companies B2C and B2B capabilities in the same CRM, so each relationship can work the way it actually works without needing separate systems. Homeowners stay homeowners. Businesses stay businesses. Everything stays together. Look at us making things easy.

Knowing Who Owns the Pool is Really Just the Beginning.

A CRM for pool companies should do more than remember who owns the pool. You want to know how they found you, what they need, what's been quoted, what's scheduled, what you've already done, and whether you've been paid. You know, the useful stuff.

Residential + Commercial
Manage homeowners and commercial accounts together while giving each relationship the structure it needs. One CRM. No picking sides.
Recurring Services
Keep weekly maintenance, seasonal service, and ongoing commercial pool care organized without relying on someone to remember what's coming next.
Marketing + Lead Sources
See whether a lead came through a call, form, chat, or marketing effort and follow what actually turned into business. Goodbye, educated guessing.
Estimates + Proposals
Create pricing for repairs, equipment, renovations, and larger pool projects, then keep approvals and next steps connected. No disappearing estimates.

Appointments + Calendars
Keep service visits, openings, closings, and follow-ups together, then sync with Google or Microsoft calendars. Two calendars ignoring each other? Hard pass.
Service + Customer History
Keep previous service, repairs, and equipment work connected to the customer so your team knows what happened last season. No springtime memory test required.
Photos + Documents
Keep pool photos, agreements, contracts, and important files connected to the right customer. Your camera roll can finally stop doing unpaid administrative work.
Invoices + Payments
Send invoices and collect card or ACH payments right inside LinearCRM. Yep, your CRM can actually take the payment. Do the work. Send the invoice. Get paid. Beautiful.

Get Started with LinearCRM. No Nonsense. Just CRM.

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We Didn't Need Another CRM. We Needed a Better One.

There's a Reason We Did Things Differently.

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We've spent more than 20 years working alongside small and medium sized businesses, and let's just say we developed a pretty good list of things we wanted from a CRM... and things we absolutely did not. See why we built LinearCRM differently, what we left out on purpose, and why we're pretty darn excited about what made the cut.

Why LinearCRM?

Okay, But What Does LinearCRM Actually Do? Glad You Asked.

This is where we get into the good stuff. LinearCRM is packed with CRM features small businesses need to manage what happens from the first “I'm interested”, through everything it takes to turn that person or business into a customer and keep the relationship moving. Some features help you stay organized. Some save you from paying for another system. Some simply eliminate the daily “Where the heck did that go?” hunt. All of them are included. All of them connect. And yep, it's still $19.99 per user.

Leads, Customers & People

Manage businesses, individual customers, contacts, and leads while keeping everything connected to the right record. Jobs, contracts, tickets, documents, photos, and activity follow along, so your team can see the relationship without piecing it together every time.

Customer Activity Timeline

See the entire customer story in one chronological timeline, including all calls, forms, chats, emails, texts, meetings, tasks, notes, orders, and status changes. Open the record and see what happened, who did it and what likely needs to happen next. Pretty handy.

Global Search

Search across leads, customers, people, jobs, tickets, documents, photos, estimates, proposals, contracts, products, and more from one search bar. Type a phone number, email, name, address, keyword, or whatever detail you can remember, and find the record without playing “Where the heck did we put that?”

Daily Summary & Workflow Management

See what needs your attention today with customizable boards for the workflows your team actually uses. Drag and drop records through statuses, filter by teammate, and view today's meetings, jobs, and ticket deadlines without bouncing between screens all morning.

Call Tracking

Track inbound calls directly inside LinearCRM. Calls can be recorded, matched to the appropriate customer, and added to the activity timeline, while unmatched callers can become new leads automatically. The phone rings. LinearCRM remembers. *Requires CallRail connection.

Reporting With Drill-Down

Track activity, lifecycle, jobs, sales, proposals, contracts, tickets, and more with reporting that goes beyond pretty charts. Set goals, compare time periods, and click into the actual records behind the numbers to understand what's happening and, more importantly, why.

Calendar & Two-Way Sync

Keep meetings, jobs, and ticket due dates together, then connect Google or Microsoft 365 for two-way calendar sync. Your CRM knows what's on your calendar. Your calendar knows what's in your CRM. Now everybody's finally on the same page. About time. Pun intended.

Estimates, Proposals & Contracts

Move opportunities from internal estimate to customer-facing proposal to signed contract without retyping the same information three times. Products, services, and related details carry forward, helping your sales process keep moving. No need for copy and paste.

Jobs & Work Management

Schedule and manage jobs inside your CRM with services, products, value, purpose, status, assigned teammates, and scheduling information. Connect documents and photos, create recurring work, and keep the job tied to the customer, proposal, and contract it came from.

Tickets & Project Management

Manage customer requests, internal projects, and follow-up without adding another system. Create tickets with priorities, statuses, due dates, assignments, attachments, notes, and customer comments, then connect them to related records. Yep. Project and request management is built in too.

Form Tracking & Marketing Attribution

Capture website form submissions in LinearCRM, including submitted information and available source, campaign, and landing page data. Match existing records or create new leads, connecting where the lead came from with what happens next. *Requires CallRail connection.

CSV Import & Export

Bring existing customer, people, product, and service data into LinearCRM using CSV files, with multiple import options, depending on what you're trying to accomplish. And when you want your data out, export it. Your business. Your customers. Your data. Seems pretty straightforward to us.

Documents & Photo Management

Upload contracts, permits, project files, before and after photos, and other documents directly into LinearCRM. Connect them to the customer, person, job, proposal, contract, ticket, and more, so the file you need is actually where you'd expect it to be. Wild concept.

Products & Services

Build the products you sell and services you provide directly into LinearCRM, including pricing, categories, and other important details. Then use them across estimates, proposals, contracts, jobs, and tickets so your team isn't recreating the same information every time. Once is enough.

WooCommerce Integration

Connect your WooCommerce store so online orders become part of the customer story instead of living in their own little e-commerce universe. Orders can match to people automatically, roll up to the customer record, and appear alongside calls, forms, and other activity.

Invoices & Stripe Payments

Send invoices and accept card or ACH payments while keeping payment activity connected to the customer record. Card payments are 3.15% + $0.30, while ACH is 1.05% capped at $10 per transaction. Getting paid is exciting. Paying ridiculous fees to get paid? Less so.

Website Chat

Bring website conversations directly into the same CRM where the rest of your customer activity already lives. Chats can match to the appropriate person or lead, appear on the timeline, and carry available marketing attributions with them. One less disconnected system. We like the sound of that.

Customizable Settings

Configure statuses, phases, lead types, sources, job purposes, ticket purposes, categories, and more around the way your company actually operates. Hide modules you don't need and adjust your workspace without calling a developer, consultant, or someone who charges by the hour.

Small But Mighty Deserves Powerful But Simple. Meet LinearCRM.

LinearCRM was built for the people building, selling, serving, fixing, growing, and doing whatever else the day throws at them. Start your free 7-day trial today or get in touch. Real humans are standing by. Well, probably sitting.

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Questions? Good. We Have Answers.

What is LinearCRM?

How much does LinearCRM cost?

How long does it take to set up LinearCRM?

What size businesses is LinearCRM best for?

LinearCRM is built for small and medium sized businesses that want powerful CRM capabilities without enterprise pricing, complicated implementation, or features held hostage behind another pricing tier. Growing team? Perfect. Multiple departments? We can handle that too. Massive corporation looking for a CRM that requires its own IT team? We may not be your people. Small but mighty, meet your CRM.

Does LinearCRM require a contract?

Can I try LinearCRM before I pay for it?

Can I create invoices and collect payments in LinearCRM?

Yep. Create and send invoices right inside LinearCRM, or charge a card or ACH payment directly from the CRM when you already have the customer's payment information on file. Payments are processed through Stripe, with standard fees of 3.15% + $0.30 for card payments and 1.05% for ACH bank transfers, capped at $10.00. Invoices, payments, and customer activity stay connected in one place. Send the invoice or skip it. Take the payment. Get paid. Beautiful.

Can I use my current Stripe account?

Can I use my current CallRail account?

What if I don't have a CallRail account?

Can I use my current website chat service?

Okay... Who's the little guy in the sunglasses?

That's Walter. He's a water bear, also known as a tardigrade, and he's been the Water Bear Marketing mascot for years. Water bears are tiny, ridiculously resilient, and surprisingly tough. Sound like any small businesses you know? That's why Walter has always felt right at home with us. He represents the small but mighty businesses we built LinearCRM for... and apparently, he's pretty excited about CRM software too. You'll see him popping up from time to time.